What Is Off Page SEO
Off page SEO or search engine optimization, deals with the incoming links from other websites that you have pointing to your website pages. It should be used in conjunction with on page SEO to ensure that your web pages are ranked highly for your target keywords, within the search engines. Once you have all of the on page SEO criteria in place, you should be focussing on off site SEO techniques.
What you must remember is the value attributed to the inbound links you are building. One of the things you will need to be aware of is that not all backlinks are equal and in certain cases certain types of backlinks can be harmful in getting your web pages ranked. This is something you will need to avoid.
Backlinks Are Your Lifeblood
Put simply, a backlink is a one way link from one web page to another web page. In essence this link is saying that one page approves of another as a quality resource. Obtaining this type of referral from a website that is held in high esteem by the search engines, will increase your search engine ranking significantly more than a referral from sites that are thought less of.
It involves building the right types of backlinks that the search engines will look favourably on, which in turn will see you being classed as an authority site. By building these types of links, you will be increasing the amount of “link juice” passed onto your pages by the search engines.
Search engines use backlinks as one of their man criteria when deciding where to place your web pages within their search results. Done correctly it can result in your pages shooting up the search engine results towards that elusive number one spot on page one.
Quality Over Quantity
Always aim for quality over quantity. Remember not all backlinks are equal. Always aim to get as many backlinks from high PR websites as you can. By doing this, you will boost your sites ranking much quicker than going after the low PR website backlinks.
Whenever possible, always use the keyword phrase you are targeting as the anchor text link pointing back to your web page. If you are allowed more than one anchor text link, point one of them to your article or post and the other to the main page of your website or blog, using the relevant keywords.
Aim to get as many backlinks as possible, from as many different websites as you can, that are ideally related to the niche that you are targeting. If the search engines see that all your backlinks are coming from the same website, they will class them as little relevance and you will be wasting your precious time. Look into building backlinks from article directories, blogs, directories, forums and anywhere else you think may be relevant.
Dangers Of Off Page SEO
As I am offering you SEO optimization tips, I would like to explain some of the dangers you face when carrying out SEO. You may be tempted to buy links from so called link farms. My advice to you would be don’t do it! Using these types of results will only affect your web pages results in the search engines in a negative way. This is a very bad method. You have been warned.
Also, you may be tempted to try and get to page one of the search results as quick as possible, by building thousands of backlinks everyday. Yes, this is actually possible with certain software.
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